The Challenges and Opportunities Facing the Ford Motors Company Essay

The Challenges and Opportunities Facing the Ford Motors Company - Essay ExampleThis research will begin with the account that Ford Motors is a U.S. automaker and is among the leading automakers in the world. Ford was incorporated on June 16, 1903, by its founder Henry Ford. The companys headquarters is found in Dearborn, Michigan. Ford has emerged as one of the automaker giants in the world. For instance, the company ranks fourth largest automobile company globally and second largest in America accord to annual sales volume. Ford sells in a variety of brand names such as Ford, Mercury, and Lincoln. The company has also been the manufacturer of Land bird of passage and Jaguar, which were sold off to Tata, an Indian automaker. In the U.S. market, the company currently ranks second after General Motors, which is the worlds leading automaker. PESTEL compendium implies political, economic, social, technological, environmental analysis that helps in understanding the macro-environment al factors that affect the operation of Ford. These factors are discussed hereunder Politics of a country is very important as out-of-the-way(prenominal) as far as car manufacturing is concerned. The U.S. politics influence the legislation and laws by which car manufacturing companies like Ford operates. For instance, Fords operation has hugely been affected by the political pressure from the government of the United States regarding the global warming caused by greenhouse gaseous emissions. In this regard, the government has imposed certain measures aimed at qualifying the level of gaseous emissions that a particular vehicle has to emit to the environment. This has threatened the operation of Ford because complying with some of these laws is not easy, as they require a resume change of the manufacturing process. Ford is also required to comply with the tax policies imposed by the government. The changes in tax policies by the U.S. government particularly by increase taxes on the automobile industry has affected the operation of the company in recent times where it service high taxes in order to be suitable to operate. For instance, the idea to introduce a road tax proportional to the number of gaseous emissions is affecting the companys operations.